Concept

Concept redesign for The Northway Edit by Kunal Choudhary — an unsolicited proposal, not the official website.

All demosGet one like this
Now booking autumn Edits  ·  The Ginger Toner ships free over $75
Clean beauty consulting · Shop

Guiding you toward better beauty.

Personal consultations that cut through trend-driven noise — and a small shop of the products that earned a place on the shelf. Safer formulas, rituals you actually love.

10+ yrs
in clean beauty
From $375
one-to-one sessions
Virtual
wherever you are
Facial oil dropper resting on a wooden tray with eucalyptus
House formulaThe Ginger Toner
As featured in
  • Vogue
  • goop
  • Oprah Daily
  • EBONY
  • Byrdie
  • Beauty Independent
  • Moda Operandi
  • Jenni Kayne
Services

Ways to work together

Every session starts with what you already own. Nothing gets thrown out without a reason, and nothing gets added without one.

The Edit

$500 one-time

Move beyond the noise of trend-driven products. A routine built around you — skin, hair, makeup, fragrance, body and home.

  • Pre-session intake questionnaire
  • Shelf audit of what you already own
  • Your written Edit, product by product

The Glow

$375 one-time

In partnership with Sorette — a routine for a specific life stage, built exclusively from Sorette-approved products.

  • Life-stage focused intake
  • Sorette-approved product edit
  • Follow-up notes within 48 hours

The Lymph Edit

via Miss Lymph

With Miss Lymph — vetted topical products that support lymphatic wellness: body oils, dry brushes and mineral soaks.

  • Body oils, dry brushes & mineral soaks
  • Booked through Miss Lymph
Booked with Miss Lymph
Hands holding an amber dropper bottle
How an Edit works

Less on the shelf, more that works

  1. 01

    Book & share

    Choose a session and fill in a short intake — your skin, your shelf, what is and is not working.

  2. 02

    We talk

    A one-to-one video consultation. Bring the products you use; we go through them together.

  3. 03

    Your Edit

    A written routine arrives within the week — what to keep, what to swap and exactly why.

  4. 04

    Stay supported

    Questions after? Members get office hours and seasonal resets; everyone gets a follow-up.

Book online

Reserve your session

Pick a session and a time that suits you — confirmation and your intake form land in your inbox straight away.

  1. 1Service
  2. 2Date & time
  3. 3Your details
The shop

Shelf-tested, Edit-approved

Our own formula, plus the brands Rachel returns to again and again.

The Ginger TonerHouse formula
Skin

The Ginger Toner

A super gentle rosewater infused with ginger, aloe, chamomile and witch hazel.

$44
The Northway Edit$100Gift card
Digital delivery
Gifts

Gift Card

Toward any product or session — The Glow, The Edit, or a toner habit.

$100
Max & MeRachel's pick
Skin

Max & Me

The highest vibrational skincare, from Vienna.

Sold by the brandShop Max & Me ↗
May LindstromRachel's pick
Skin

May Lindstrom

One of the first brands on my own clean-beauty journey, over a decade ago.

Sold by the brandShop May Lindstrom ↗
OMADRachel's pick
Skin

OMAD

Meet your new favourite sheet mask.

Sold by the brandShop OMAD ↗
ConsciaRachel's pick
Hair

Conscia

Solid shampoo and conditioner stones.

Sold by the brandShop Conscia ↗
Bare HandsRachel's pick
Nails

Bare Hands

Brilliant, polish-free, solvent-free nail support.

Sold by the brandShop Bare Hands ↗
The Membership

An advisor on call, all year round

Seasons change your skin. Members get quarterly resets, real-time guidance, a digital dashboard of their routine, monthly brand spotlights and curated samples delivered to the door.

$900 / month
Meet the founder

Rachel Cook Northway

Rachel brings more than ten years in client experience, B2B account direction and product development at brands including CAP Beauty, Follain and tenoverten.

The Northway Edit began with a personal health challenge that made safer, cleaner formulations non-negotiable. Today it is a bespoke consulting service that pairs her passion for better-for-you products with a gift for teaching people to build self-care rituals they love.

“I don’t want you to buy more. I want everything you own to be worth it.”— sample pull-quote, to be replaced

The Edit, in your inbox

Monthly brand spotlights, ingredient notes and first word on new sessions.

Partnerships + press: thenorthwayedit@gmail.com

Concept redesign by Kunal Choudhary — not the official website. Session lengths, availability and checkout are placeholders; no bookings or payments are taken.